Before you start a website, before working your online marketing strategies, online marketing tools and techniques. Ask yourself this Question?
What is my purpose for creating a website? What is your goal?
These two questions are very important and can determine your future online.
If you already have a website created and you are not succeeding then you may also need to ask yourself the same question.
But for the majority, this is mainly for those planning or thinking of creating a website online for various reasons some of which are described below.
Is the purpose of creating a website online aimed at promoting a brick and mortar business?
Let’s take two examples one is a brick and mortar business located out there in a Suburb near you.
The other example will be an online business with a really successful website built and based on the purpose and goal of creating a website online.
First, you’re Restaurant (Brick and Mortar business).
Your goal is to create wonderful dishes with the purpose of building a successful restaurant.
One that will attract many customers and hopefully returning customers as well.
But before you decide to purchase your brick and mortar restaurant business you need to determine what type of dishes you wish to create.
Do you have certain culinary skills for a particular type of cuisine?
It is Italian, French, Asian, Swedish or is it a restaurant that also caters not only for in-house guests but also take-away foods?
These are the type of ideas you need to plan first before purchasing or building your restaurant.
Perhaps you wish to create a website and do a review of Self-Help Books
A great example of this type is one that a good friend of mine has created.
The purpose Kristina had in mind before creating her website was to help others who may be in need to learn about some form of self- help.
There are many reasons why the need for learning about Self-Help can be beneficial for many. Some personal some for the benefit of others.
Some people may not have access to various shops or live too far away to purchase certain self- help books not readily available near them.
Mobility could also be an issue for some.
This is again where Kristina comes in.
Kristina realised that such books have not only helped her in life but also knew that others can also benefit from her wealth of knowledge and wisdom.
She knows that not everyone has the means to obtain certain things in life as stated above.
So the goal Kristina had and still does with great passion is to learn as much as she can.
As she reads, learns and understands more she is able to convey her wisdom by way of a review for your benefit.
You see it is not about the money that can be earned but what value you can pass on to others seeking some comfort in their life.
This brought Kristina to the point that now she has the foundation of what her purpose and goals are.
Kristina has now been able to successfully create a website that helps others along their journeys in life.
You learn but you can also earn, and grow in many ways. Kristina is a prime example of that.
You can see more on the books Kristina reviews here books for the new age Feel free to visit.
So whether you are creating a brick and mortar business such as the restaurant for the purpose of expanding your business and expanding that important customer base.
Or creating a website online just like Kristina’s in doing book reviews for the benefit of visiting guests on here website.
Both have one thing in common and that is very important for your success and in creating a website.
Now, this term is mainly used online but has the same meaning in the brick and mortar world even the business e-commerce world.
It is called a Niche.
You can read more about a Niche here but for now a short description of what a niche is.
This is basically a group of people interested in the same specific concept you have to offer your customers.
In this example for potential customers to visit your premises and purchase a meal specific to their needs and wants at the time.
Remember this could be a fine culinary dish people will come inside and sit down to eat or grab some food because it is a local take away or drive-thru store.
You need to decide what it will be as this is part of that Niche decision which comes back to being part of that purpose and goal.
Remember the niche is something specific that the same group of people are interested in.
You wouldn’t expect someone selling you Sushi in an Italian restaurant.
Nor will you expect to be serving meat dishes in a vegan restaurant as a vegan restaurant is something specific for a particular group of people a niche.
This is the type of niche idea you need to be seeking before you start creating a website online.
The more specific you are the better understanding you will receive in creating your website online.
This is the vital part that needs to be thought of even before choosing a domain name and a website created.
Once you have that purpose and goals set and you have decided on what your niche will be then you will be ready to start creating a website.